Marketing Strategy – BSc. B.Sc. MAYURKUMAR JAYSWAL, BSc

Abstract:

This thesis has been detailed about the current strategy of the company and its future approach to reach global markets effectively will be ascertained. In the thesis, some suitable tools are used to develop a strategy that could be used by the company in the British market and establish the business successfully. It considered topics providing evident study by using existing data from the various thesiss of IOCL and other sources. The use of a literature review is considered for the thesis to establish evident and genuine information on marketing strategies and various types of strategies. The research information is interpreted towards providing an effective marketing strategy for the company to step into the British market. Here, Indian Oil Corporation Ltd. is focused which is a public sector oil and gas company owned by the Ministry of Petroleum and Natural Gas, Government of India. The results and findings explains the expansion of Indian Oil Corporation Ltd. in the British market by conducting various market strategies and sales promotion. It can be said that the company is increasing its business to international borders which could enhance the customer base and brand business for the customers. …víceméně