Webová prezentace e-shopu s módou – Bc. Kateřina Jelínková

Anotace:

Cilem diplomove prace je optimalizovat webove stranky spolecnosti POSHme.cz, tak aby byly v souladu s uzivatelskou pouzitelnosti. Teoreticka cast je zamerena hlavne na poznatky z online marketingu, na user experience a celkova nastaveni efektivniho webu. Dale pak take mapuje nastroje online komunikace, specifika fashion marketingu a chovani uzivatele na webu. Prakticka cast je konkretne zamerena na spolecnost POSHme.cz a nastavenim jejiho e-shopu. Stezejni casti je uzivatelske testovani webu spolecnosti a soucasti je i sekundarni vyzkum dat z nastroje Smartlook a Google Analytics. Nasleduje projektova cast, kde uz jsou konkretne zpracovany poznatky ze vsech provedenych vyzkumu. …víceméně

Abstract:

The objective of this thesis is to optimize website of company POSHme.cz, so it is user friendly. The theoretical part primary aims to apply the knowledge of online marketing to user experience and general effective website configuration. Further it maps online communication tools, fashion marketing specifics and user behavior on the website. Practical part is focused on the company POSHme.cz and its e-shop configuration. Key part consists of user testing of company website and also secondary research of data from Smartlook and Google Analytics tools. The following is project part, where findings from all the research are processed. …víceméně