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Bc. Michal Plzák

Bachelor's thesis

Multi-level marketing

Multi-level marketing
Abstract:
Bakalářská specifikuje podstatu systému prodeje formou multi-level marketingu a analyzuje trh multi-level marketingových firem v České republice. Dále porovnává českou pobočku americké multi-level marketingové firmy Amway s konkurenční firmou Mary Kay, rovněž působící na českém trhu. Pro firmu Amway obsahuje práce návrh pro zvýšení konkurenceschopnosti na Českém trhu multi-level marketingových firem …more
Abstract:
This thesis specifies the principle of the sales system by form of multi-level marketing and analyzes the market of multi-level marketing companies in Czech republic. It also compares the Czech branch office of an American company Amway with a competing company Mary Kay, also operating on the Czech market. The thesis includes suggestions for Amway to increase its competitive ability among all multi …more
 

Keywords

Marketing zákazník trh vlastník podnikání multilevel marketing customer market business owner
 
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2021
Identifier: https://is.ambis.cz/th/e1rz2/

Thesis defence

  • Date of defence: 14. 6. 2021
  • Supervisor: Ing. Helena Cetlová
  • Reader: Mgr. Igor Pruša, Ph.D. et Ph.D.

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