Bc. Ladislav Centár, BSBA

Master's thesis

Ethics, related to organizational communication.

Ethics, related to organizational communication.
Abstract:
Abstract In order to succeed in business, every company’s image towards customers needs to be highlighted positively. There are many ways how to shape customers’ opinion by properly using several ethical communication strategies which might help in the first place. Following ethics and using ethical communication are key components towards such an approach. In this thesis, I analyze the relationship …more
Abstract:
Abstract In order to succeed in business, every company’s image towards customers needs to be highlighted positively. There are many ways how to shape customers’ opinion by properly using several ethical communication strategies which might help in the first place. Following ethics and using ethical communication are key components towards such an approach. In this thesis, I analyze the relationship …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 7. 4. 2017

Thesis defence

  • Date of defence: 23. 6. 2017
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: doc. Giuseppe Maiello, Ph.D.

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration

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