Bc. Elif Gultepe

Master's thesis

Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere

Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere
Abstract:
The promising theory of Creating Shared Value has become popular in a short period of time, and has been accepted easily due to its success in overcoming challenges that businesses have been facing recently in environmental and societal sphere, and also in creating effective reputation to increase the competitive advantage. The aim of this study is analyze how shared value concept can be introduced …more
Abstract:
The promising theory of Creating Shared Value has become popular in a short period of time, and has been accepted easily due to its success in overcoming challenges that businesses have been facing recently in environmental and societal sphere, and also in creating effective reputation to increase the competitive advantage. The aim of this study is analyze how shared value concept can be introduced …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2014

Thesis defence

  • Date of defence: 19. 6. 2014
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: M.A. Ondřej Kotouč

Citation record

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