Searching and management platform for personal trainers - Business plan

Dan Tetelea

Bakalářská práce

Searhin and management platform for fitness trainers and gyms

Anotace:

The Spotlife platform plans to improve personal trainers’ experience in Central Europe, by creating a searching tool for their clients paired with a management tool. Search difficulties and lack of functionality of the current management platform creates an opportunity for a Spotlife platform to enter the market. Company has a two-side business model. Company’s product is a platform that consists of two products: searching and management platforms for fitness. Despite of the developed market in West Europe, the market is relatively empty with moderate competition in the UK as the leader in the fitness industry in the European region.

Abstract:

The Spotlife platform plans to improve personal trainers’ experience in Central Europe, by creating a searching tool for their clients paired with a management tool. Search difficulties and lack of functionality of the current management platform creates an opportunity for a Spotlife platform to enter the market. Company has a two-side business model. Company’s product is a platform that consists of two products: searching and management platforms for fitness. Despite of the developed market in West Europe, the market is relatively empty with moderate competition in the UK as the leader in the fitness industry in the European region.

Klíčová slova

Business plan, Digital platform for fitness market, Two-sided market

Keywords

Business plan, Digital platform, Fitness market, Two-sided market

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 26. 10. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 9. 6. 2021
• Vedoucí: Karel Pernica
• Oponent: Aleš Kubíček

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management