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Mgr. Michal Pospíšil

Bachelor's thesis

Management a marketing ruské fotbalové ligy

Management and Marketing of the Russian Football League
Abstract:
Předmětem bakalářské práce na téma „Management a marketink ruské fotbalové ligy“ je za pomocí literatury a dalších zdrojů analyzovat fungování a plánováni ruské Premier League. V teoretické části jsou popsány a vysvětleny důležité pojmy z oblasti managementu a marketingu, které jsou potřebné k pochopení části praktické.
Abstract:
The topic of this bachelor thesis is Management and marketing of the Russian Football League. It’s goal with help of literature and other sources to analyze the operation and planning of the Russian Premier League. The theoretical part describes and explains the important concepts of management and marketing that are needed to understand the practical section.
 

Keywords

fotbal management marketing ruská fotbalová liga projekt reklama sponzoring Rusko. management European Russian Premier League project advertising sponsorship Russia.
 
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2013
Identifier: https://is.muni.cz/th/db3tb/

Thesis defence

  • Date of defence: 12. 6. 2013
  • Supervisor: Mgr. Oldřich Racek, Ph.D.
  • Reader: Mgr. Jan Mach

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sportovních studií
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Masaryk University

Faculty of Sports Studies

Bachelor programme / field:
Physical Education and Sport / Management in Sport

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