Jiří Jindrák

Diplomová práce

Optimization of Customer Service with Respect to Profitability and Customer Satisfaction: Case study of Hilti

Optimization of Customer Service with Respect to Profitability and Customer Satisfaction: Case study of Hilti
Anotace:
The Master's thesis focuses on customer satisfaction and its relationship to profitability, which is becoming an increasingly more relevant topic of daily discussion among the managers across all industries. The search for an optimal strategy that would lead to a consequent increase of both could be compared to a search for the "holy grail" or to an invention of the "perpetuum mobile" of business. …více
Abstract:
The Master's thesis focuses on customer satisfaction and its relationship to profitability, which is becoming an increasingly more relevant topic of daily discussion among the managers across all industries. The search for an optimal strategy that would lead to a consequent increase of both could be compared to a search for the "holy grail" or to an invention of the "perpetuum mobile" of business. …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 23. 4. 2013

Obhajoba závěrečné práce

  • Obhajoba proběhla 7. 2. 2014
  • Vedoucí: Miroslav Karlíček
  • Oponent: Jan Radil

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/39564