Bc. Hien Dang Thi Thu

Bakalářská práce

Establishing a start-up - Dang's Pyjamas

Establishing a start-up - Dang's Pyjamas
Anotace:
The aim of this research is to find out whether there is a space in the market for establishing a new business in pyjama industry. Firstly,it is essential to analyse the market in terms of profitability, size and competition. In this first step, the Porter's five forces analysis is used. Secondly, a profile of a target customer is recognized. Who is the customer and what is his or her needs and wishes …více
Abstract:
The aim of this research is to find out whether there is a space in the market for establishing a new business in pyjama industry. Firstly,it is essential to analyse the market in terms of profitability, size and competition. In this first step, the Porter's five forces analysis is used. Secondly, a profile of a target customer is recognized. Who is the customer and what is his or her needs and wishes …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 7. 5. 2014

Obhajoba závěrečné práce

  • Obhajoba proběhla 17. 6. 2014
  • Vedoucí: PhDr. Zbyněk Pejšek
  • Oponent: Ing. Pavel Babka, MBA

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