Headquarter - subsidiary relationship in MNE

Ing. Nataliia Ulianova

Diplomová práce

Anotace:

This study investigates the methods used by a multinational enterprise (MNE) headquarters to stimulate and assess creativity and innovation in its subsidiary's finance department. It also identifies factors that affect employees' input in creativity and innovation within the subsidiary. The study builds on existing literature on headquarters-subsidiary relationships, innovation management, and creativity to help MNEs manage innovation effectively and foster a culture of continuous improvement. The results will contribute to knowledge on improving innovation management practices in Zebra Technologies on headquarter‘s and subsidiary level and strengthening competitive positions in the global marketplace, particularly in the context of the modern financial crisis.

Abstract:

This study investigates the methods used by a multinational enterprise (MNE) headquarters to stimulate and assess creativity and innovation in its subsidiary's finance department. It also identifies factors that affect employees' input in creativity and innovation within the subsidiary. The study builds on existing literature on headquarters-subsidiary relationships, innovation management, and creativity to help MNEs manage innovation effectively and foster a culture of continuous improvement. The results will contribute to knowledge on improving innovation management practices in Zebra Technologies on headquarter‘s and subsidiary level and strengthening competitive positions in the global marketplace, particularly in the context of the modern financial crisis.

Keywords

Headquarters-subsidiary relationship, Multinational Enterprises, Innovation Management, Creativity, Continuous Improvement

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 5. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 6. 2023
• Vedoucí: Ing. Bc. Sylva Žáková Talpová, Ph.D.
• Oponent: Ing. Petr Smutný, Ph.D.

Masarykova univerzita

Ekonomicko-správní fakulta

Magisterský studijní program / obor:
Business Management / Business Management