Bc. Jiří Pivrnec

Master's thesis

Communication as load bearing element of marketing communication

Communication as load bearing element of marketing communication
Abstract:
Tato diplomová práce je věnována komunikaci a marketingové komunikaci a snaží se najít komunikační elementy v marketingové komunikaci. První dvě kapitoly popisují teoretická východiska pro komunikaci a marketingovou komunikaci. Následující kapitoly jsou zaměřeny na popisování propojení mezi komunikací a marketingem v praxi. Pro ilustraci této problematiky je uvedeno několik příkladů, například jak …more
Abstract:
This diploma thesis is dedicated to the communication and marketing communication and tries to find communication elements in the marketing communication. In the first two chapters the theoretical basics for the communication and marketing communication are described. The following chapters are focused on the practical connection between communication and marketing communication. Several examples are …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 6. 4. 2016

Thesis defence

  • Date of defence: 24. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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