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Bc. Lucie Nováková

Master's thesis

Marketingová podpora udržitelného cestovního ruchu na území národních parků

Marketing support of sustainable tourism in national parks
Abstract:
Tato diplomova prace se zabyva problematikou overturismu na uzemi Krkonosskeho narodniho parku a navrhuje marketingovou kampan, ktera edukacne-environmentalni sdeleni jeho navstevnikum nejen v oblasti odhazovani odpadku
Abstract:
This Master´s dissertation is concerning overturism issues in The Krkonose National Park. It suggests marketing campaign to environmentally educate it´s visitors not only about littering.
 

Keywords

Overturismus udrzitelny turismus marketingova kampan
 
Language used: Czech
Date on which the thesis was submitted / produced: 24. 11. 2022
Identifier: https://is.ucp.cz/th/bk6d3/

Thesis defence

  • Date of defence: 2. 2. 2023
  • Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
  • Reader: Ing. Jan Mastný

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Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
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University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry

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