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Bc. Svetlana Senko

Bachelor's thesis

The Secrets of Communication

The Secrets of Communication
Abstract:
In the following Bachelor Thesis „The secrets of communication“ will be described and researched. The history of communication from its very beginning will be shortly introduced. The certain techniques of powerful and effective communication will be presented. The description of latest modern tools and trends in marketing communication will be researched and analyzed. The practical part is going to …more
 

Keywords

Communication process marketing advertising ethics brand awareness message responsibility media brand loyalty feedback sponsorship engagement product employees.
 
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016
Identifier: https://is.vsfs.cz/th/z2a3l/

Thesis defence

  • Date of defence: 20. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Ing. Petra Jílková, Ph.D.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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