Richard Kapusta

Bachelor's thesis

The application of Narrative transportation in hard luxury business marketing (online marketing) on the potential customer in the Czech Republic.

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Abstract:
The luxury industry plays a distinct part of the market and has experienced significant growth and transformation in recent years. The emergence of hard luxury as a separate market segment plays a crucial role in the luxury market. Hard luxury is characterized by high-quality, long-lasting products such as jewelry, watches, and precious accessories. These qualities capture the attention of consumers …viac
Abstract:
the significant growth and transformation of the hard luxury market segment in recent years, there is a lack of understanding regarding the emotional drivers that influence consumer behavior and purchase decisions for hard luxury products. The current marketing strategies focus on the general public with the lack of personal approach among Czech and Slovak hard luxury customers. This knowledge gap …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 24. 7. 2023

Obhajoba závěrečné práce

  • Obhajoba proběhla 6. 9. 2023
  • Vedúci: Andrea Escobar Rios
  • Oponent: Yadira Ixchel Martínez Pantoja

Citační záznam

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Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
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Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/91127