Bc. Gabriela Kratochvílová

Diplomová práce

The role and significance of market research in all stages of development of efficient advertisement campaign

The role and significance of market research in all stages of development of efficient advertisement campaign
Anotace:
The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing …více
Abstract:
The object of this diploma thesis is an analysis of the role and significance of market research in all stages of development of efficient advertisement campaign. The first part of the thesis focuses on definition of an advertisement, as part of marketing communication, and the process of its creating. Next part considers character and types of market research. The analytical part focuses on analyzing …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 30. 9. 2014

Obhajoba závěrečné práce

  • Obhajoba proběhla 3. 11. 2014
  • Vedoucí: M.A. Ondřej Kotouč
  • Oponent: Ing. Jiří Šnajdar

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní