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Bc. Zuzana Karulová

Master's thesis

The Role of Cultural Specificity: Defamiliarization in Advertising

The Role of Cultural Specificity: Defamiliarization in Advertising
Abstract:
Diplomová práce zkoumá defamiliarizaci v současných tištěných reklamách a analyzuje kulturní specifičnost v reklamě. Je rozdělená do dvou částí: jazykové a mimojazykové. Práce je zaměřena především na prozódii, lingvistické odchylky a paralingvistiku v reklamě.
Abstract:
The diploma thesis investigates the defamiliarization in the contemporary printed advertisements and analyses the cultural specificity in advertising.It is is divided into two sections: the linguistic and non-linguistic part. It focuses predominantly on prosody,linguistic deviations and paralanguage in advertising.
 

Keywords

defamiliarization cultural specificity prosody deviation paralanguage defamiliarizace kulturní specifičnost prozódie odchylka paralingvistika
 
Language used: English
Date on which the thesis was submitted / produced: 16. 5. 2012
Identifier: https://is.muni.cz/th/fgs8i/

Thesis defence

  • Date of defence: 13. 6. 2012
  • Supervisor: prof. PhDr. Ludmila Urbanová, CSc.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Master programme / field:
Philology / English Language and Literature

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