Bc. Beáta Hynková
Master's thesis
Vliv pandemie na chování spotřebitele
The impact of the pandemic on consumer behaviour
Abstract:
Práce se věnuje vlivu fenoménu pandemie COVID-19 na chování spotřebitele se zaměřením na on-trade trh s pivem. Práce se zabývá trendy na trhu s pivem, které byly zvýrazněny či urychleny vlivem fenoménu COVID-19 a jejich vlivem na chování spotřebitele. Fenomenologický výzkum v této oblasti má explorační charakter, a jeho účelem je poukázat na nové příležitosti, ale i hrozby, které se na trhu s pivem …moreAbstract:
The work is devoted to the effect of the phenomenon of the COVID-19 pandemic on consumer behaviour with a focus on the on-trade beer market. The thesis deals with the trends in the beer market, which were highlighted or accelerated due to the effect of COVID-19, and their influence on consumer behaviour. Phenomenological research in this area has an exploratory character, and its purpose is to point …more
Language used: Czech
Date on which the thesis was submitted / produced: 16. 8. 2022
Identifier:
https://is.muni.cz/th/nnmwx/
Thesis defence
- Date of defence: 1. 9. 2022
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: doc. Ing. Bc. Petr Suchánek, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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