Ing. Klára Švamberková
Bachelor's thesis
Podpora prodeje odborných časopisů
Sales Promotion of Technical Magazines
Abstract:
Bakalářská práce se zabývá podporou prodeje odborného časopisu HAIR&Beauty . Rozebírají se zde jednotlivé možnosti podpory prodeje. Teoretická část se zabývá jednotlivými částmi marketingu, marketingové komunikace a podrobněji podpoře prodeje včetně internetu jako současného trendu. Praktická část se věnuje časopisu HAIR&Beauty, jeho dosavadní podpoře prodeje. Dále se zde porovnává s podporou …moreAbstract:
This bachelor thesis describes selling of professional HAIR&Beauty magazine. It analyzes options of support sales. The teoretical parts deals with individual parts of marketing, marketing communication and supportance of sales including present trends in internet sales. The practical part is about Hair&Beauty magazine and its supportance in sales. Next part includes comparison with other magazines …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2014
Identifier:
https://is.vsfs.cz/th/tpb4x/
Thesis defence
- Date of defence: 24. 6. 2014
- Supervisor: PhDr. Ladislav Lašek
- Reader: Ing. Miloslav Vaňák
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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