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Peter Frič

Master's thesis

Buyer Decision Process on the Market of Electric Shavers

Buyer Decision Process on the Market of Electric Shavers
Abstract:
Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach …more
Abstract:
Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach …more
 

Keywords

nákupní chování spotřebitelů spotřebitelské chování elektrické holící strojky

Keywords

electric shavers buyer decision process consumer behaviour
 
Language used: Czech
Date on which the thesis was submitted / produced: 18. 10. 2009
Identifier: http://www.vse.cz/vskp/eid/24837

Thesis defence

  • Date of defence: 13. 9. 2010
  • Supervisor: Václav Stříteský
  • Reader: Jan Koudelka

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http://www.vse.cz/vskp/eid/24837