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Bc. Bohdan Lizohubov

Master's thesis

Ethical Marketing

Ethical Marketing
Abstract:
My thesis describes ethical marketing. In order to highlight ethical marketing concept, the basics of this concept is determined. This concept has stages of development that are considered. With aim to understand reasons of social marketing creation, the problems of this marketing concept (environmental pollution, scarcity of resources, consumer value changes) have been shown. Also such notions like …more
Abstract:
My thesis describes ethical marketing. In order to highlight ethical marketing concept, the basics of this concept is determined. This concept has stages of development that are considered. With aim to understand reasons of social marketing creation, the problems of this marketing concept (environmental pollution, scarcity of resources, consumer value changes) have been shown. Also such notions like …more
 

Keywords

Ethic marketing ethic social-ethical marketing corporate ethic green marketing social responsibility marketing mix strategy hotel marketing tools
 
Language used: English
Date on which the thesis was submitted / produced: 12. 4. 2019
Identifier: https://is.vsfs.cz/th/o7bhj/

Thesis defence

  • Date of defence: 14. 6. 2019
  • Supervisor: doc. Giuseppe Maiello, Ph.D.
  • Reader: MSc Mirela Moldoveanu

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