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Bc. Marek Gubala

Master's thesis

Strategie podniku a její implementace prostřednictvím metody BSC

The strategy of the company and its implementation through the BSC method
Abstract:
The goal of the bachelor work "Strategy of the company and its implementation through Bal-anced Scorecard method" is to analyze the situation of the chosen company and then to recommend strategy that would be the most appropriate for implementation through Balanced Scorecard method in future. The theoretical part describes basic assumptions, necessary for proper analysis of the external and internal …more
Abstract:
Predmetom diplomovej práce „Stratégia podniku a jej implementácia pomocou metódy Ba-lanced Scorecard“ je analyzovať situáciu vybraného podniku a následne odporučiť stratégiu, ktorá by bola pre daný podnik v budúcnosti najvhodnejšia pre implementáciu prostredníctvom metódy Balanced Scorecard. Teoretická časť popisuje základné predpoklady, ktoré sú nevy-hnutné pre správnu analýzu vonkajšieho a vnútorného …more
 

Keywords

Stratégia strategická analýza PESTLE analýza Porterov model piatich síl SWOT analýza Balanced Scorecard strategická mapa Strategy strategic analysis PESTLE analysis Porter's five forces model SWOT analysis strategic map
 
Language used: Slovak
Date on which the thesis was submitted / produced: 15. 5. 2015
Identifier: https://is.muni.cz/th/gkauq/

Thesis defence

  • Date of defence: 25. 6. 2015
  • Supervisor: Ing. Petr Mikuš, Ph.D.
  • Reader: Ing. Eva Švandová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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