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Bc. Sofya Puzhaykina

Bachelor's thesis

Media as enterprise

Media as enterprise
Abstract:
In this work is shown the main characteristics of Media from the business point of view and the process of Media operating as an Enterprise in the modern world. Different ways of Media development and influence of Business on it were considered in three different countries: Czech Republic, Germany, and Russia. First of all, it is presented the process of Media evolution in general and in each country …more
 

Keywords

Media TV Media Marketing Advertising on TV Hidden Advertising Media working principles Media Financing Business Enterprise Media Communication.
 
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016
Identifier: https://is.vsfs.cz/th/ijl51/

Thesis defence

  • Date of defence: 20. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: M.A. Ondřej Kotouč

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