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Ing. Anastasiia Kolomieiets

Master's thesis

Marketing strategy of Ukrainian Business - Format company to the Czech market

Marketing strategy of Ukrainian Business - Format company to the Czech market
Abstract:
This diploma thesis deals with the marketing strategy proposal for expansion to the Czech market of Business-Format Company, which deals with business conferences and forums creation and organization. The first part represents the basic marketing issues and the role of marketing in company’s expansion to foreign market. The description of marketing concepts, promotion approaches and ways of entering …more
 

Keywords

Marketing strategy marketing role PEST analysis SWOT entering strategy direct export competition expansion
 
Language used: English
Date on which the thesis was submitted / produced: 7. 5. 2014
Identifier: https://is.vsfs.cz/th/wp0b5/

Thesis defence

  • Date of defence: 23. 6. 2014
  • Supervisor: Ing. Pavla Břečková, Ph.D.
  • Reader: Mgr. Jiří Amler

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