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Ing. Iveta Štarková

Master's thesis

Optimizing the Return on Investment for Google Adwords in B2B companies applied to the North American Market

Optimizing the Return on Investment for Google Adwords in B2B companies applied to the North American Market
Abstract:
Předmětem diplomové práce „Optimizing the Return on Investment for Google AdWords in B2B Companies Applied to the North American Market“ je analýza zkoumaného prostředí ústící v návrh strategie, jak optimalizovat návratnost investic do internetové reklamy. První kapitoly jsou zaměřeny na popis problémové oblasti. V druhé části je na základě poznatků z prvních kapitol doplněných praktickými poznatky …more
Abstract:
The goal of the submitted thesis: “Optimizing the Return on Investment for Google AdWords in B2B Companies Applied to the North American Market” is an analysis of the problem area resulting into a recommended strategy to optimize return on investment for online advertising. The first chapters are focused on a description of the problem area. The second part establishes an optimizing model from the …more
 

Keywords

Return on investment strategy online marketing Google AdWords conversion rate B2B
 
Language used: English
Date on which the thesis was submitted / produced: 4. 4. 2011
Identifier: https://is.muni.cz/th/c6jex/

Thesis defence

  • Date of defence: 15. 6. 2011
  • Supervisor: Mgr. Ing. Jan Žák
  • Reader: Ing. Michal Kozub

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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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