Business Plan: Ecologika Mobile App

Sebastian Sevcik Gabaldon

Bakalářská práce

Anotace:

The goal of this Bachelor thesis is to create a detailed business plan for the start-up mobile application Ecologika, which will operate in the Czech consumer market. The thesis is divided in two parts, a theoretical part and a practical part. The theoretical part provides the insights into the creation of a business plan and its structure. The practical part is comprised by a business plan detailing the operations, business model and business strategy of the Ecologika App. This business plan serves as a research tool for the viability of the business model envisioned for the Ecologika mobile application and its findings will be used to further develop on it.

Abstract:

The goal of this Bachelor thesis is to create a detailed business plan for the start-up mobile application Ecologika, which will operate in the Czech consumer market. The thesis is divided in two parts, a theoretical part and a practical part. The theoretical part provides the insights into the creation of a business plan and its structure. The practical part is comprised by a business plan detailing the operations, business model and business strategy of the Ecologika App. This business plan serves as a research tool for the viability of the business model envisioned for the Ecologika mobile application and its findings will be used to further develop on it.

Klíčová slova

Digital, Startup, Data

Keywords

Startup, Digital, Data

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 1. 2020

Obhajoba závěrečné práce

• Obhajoba proběhla 3. 6. 2020
• Vedoucí: Ladislav Tyll
• Oponent: Karel Pernica

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management/Business Administration / Corporate Finance and Management