Bc. Stanislav Filip

Bachelor's thesis

Uplatnění marketingu ve službách se zaměřením na propagaci ve službách společností ČPP

The application of marketing in services with a focus on promoting in services by ČPP
Abstract:
Práce je zaměřena na popis produktu odpovědnosti za škodu způsobenou provozem vozidla od jeho historie po současnost. Popisuje, kdo je oprávněn tento druh pojištění prodávat a jeho distribuci od pojistitele přes pojišťovacího zprostředkovatele ke konečnému zákazníkovi.
Abstract:
The work is focused on description to product of property damage liability insurance from its history to presence. The work describes who is able to selling this kind of insurance. The work describes the distribution of property damage liability insurance from the insurer over the insurance intermediary to the final customer.
 

Keywords

Pojištění pojišťovací zprostředkovatel pojistitel povinné ručení pojišťovací makléř pojišťovna pojistný produkt marketing služba nabídka a poptávka.Insurance insurance intermediary insurer property of damage liability insurance insurance broker insurance company insurance product service supply and demand.
 
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2013
Identifier: https://is.vsfs.cz/th/hj4rm/

Thesis defence

  • Date of defence: 17. 6. 2013
  • Supervisor: doc. Ing. Anna Klosová, CSc.
  • Reader: Ing. Pavel Rosenlacher

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
Složka Reference to the local database directory of the institution

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

Theses on a related topic

List of theses with an identical keyword.
All theses