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Ing. Daria Borovko

Master's thesis

International marketing strategy of Faculty of Economics and Administration, Masaryk University

International marketing strategy of Faculty of Economics and Administration, Masaryk University
Abstract:
Diploma thesis is focused on development of international marketing strategy for an educational institution. Theoretical overview on education in general, theories of students'choice of studies, as well as marketing strategy development basics was performed in the work. Further, a situational analysis of organizational goals and available resources,possibilities and constraints in the external environment …more
 

Keywords

Marketing international marketing strategy education Master's programme students student's choice.
 
Language used: English
Date on which the thesis was submitted / produced: 17. 12. 2012
Identifier: https://is.muni.cz/th/fzrb3/

Thesis defence

  • Date of defence: 24. 1. 2013
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: Ing. Petr Smutný, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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