International marketing strategy of Faculty of Economics and Administration, Masaryk University – Ing. Daria Borovko
Ing. Daria Borovko
Master's thesis
International marketing strategy of Faculty of Economics and Administration, Masaryk University
International marketing strategy of Faculty of Economics and Administration, Masaryk University
Abstract:
Diploma thesis is focused on development of international marketing strategy for an educational institution. Theoretical overview on education in general, theories of students'choice of studies, as well as marketing strategy development basics was performed in the work. Further, a situational analysis of organizational goals and available resources,possibilities and constraints in the external environment …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 12. 2012
Identifikátor:
https://is.muni.cz/th/fzrb3/
Obhajoba závěrečné práce
- Obhajoba proběhla 24. 1. 2013
- Vedúci: doc. Ing. Alena Klapalová, Ph.D.
- Oponent: Ing. Petr Smutný, Ph.D.
Citační záznam
Citace dle ISO 690:
BOROVKO, Daria. \textit{International marketing strategy of Faculty of Economics and Administration, Masaryk University}. Online. Diplomová práca. Brno: Masarykova univerzita, Faculty of Economics and Administration. 2012. Dostupné z: https://theses.cz/id/03e0a7/.
Plný text práce
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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / odbor:
Economy and Management / Business Management (Eng.)
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