Consumer Behavior - Online Shopping in India

Dipankumar Patel, BE (mechanical)

Diplomová práce

Abstract:

The research discusses a critical topic of market analysis for Adidas. Initially, the company dealt only with sports industry products. However, in the latter part, they have introduced men’s grooming products like shower gel, Aftershave, Facials cream, Deodorant, Shower gel, and face wash. The prospect of this company to trade in the Indian market is studied in the current research. The potential of the research to reach the right outcome is enhanced by the data collected through both primary and secondary methods. Literature review and thematic data collection have helped in producing an in-depth knowledge on the issues, challenges, and opportunities of the men’s grooming industry as a whole and also the scope of Adidas to perform in this market by analyzing the operations they conduct in Prague. While on the other hand, the interview has provided data about the contemporary market.

Keywords

Advertising, Sales Promotions, Impact, Influence, Consumer behavior, Marketing, Adidas, India, Strategies, Target Market

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 11. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Michal Chocholoušek, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics Policy and Administration / Business Administration