Ing. Michal Vyletelka
Bachelor's thesis
Strategická analýza podniku
Strategic analysis of a company
Abstract:
The subject of the bachelor thesis „Strategic Analysis of an Enterprise“ is an identification and evaluation of internal as well as external environmental factors and suggestion of strategy including economical impacts of implementation of the strategy. Introduction part defines theoretical concepts of strategic management and subsequently aims at methods of strategic analysis and strategy suggestion …moreAbstract:
Predmetom bakalárskej práce na tému „Strategická analýza podniku“ je identifikácia a zhodnotenie vonkajších, ako aj vnútorných faktorov prostredia podniku a návrh stratégie vrátane vyhodnotenia ekonomických dopadov zavedenia stratégie na podnik. Úvodná časť práce vymedzuje teoretické pojmy strategického riadenia, pričom následne sa zameriava na predstavenie metód strategickej analýzy a tvorby stratégie …more
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 4. 2015
Identifier:
https://is.muni.cz/th/tgj8v/
Thesis defence
- Date of defence: 1. 6. 2015
- Supervisor: Ing. Jiří Richter
- Reader: Ing. Pavla Odehnalová, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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