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Ing. Michal Vyletelka

Bachelor's thesis

Strategická analýza podniku

Strategic analysis of a company
Abstract:
The subject of the bachelor thesis „Strategic Analysis of an Enterprise“ is an identification and evaluation of internal as well as external environmental factors and suggestion of strategy including economical impacts of implementation of the strategy. Introduction part defines theoretical concepts of strategic management and subsequently aims at methods of strategic analysis and strategy suggestion …more
Abstract:
Predmetom bakalárskej práce na tému „Strategická analýza podniku“ je identifikácia a zhodnotenie vonkajších, ako aj vnútorných faktorov prostredia podniku a návrh stratégie vrátane vyhodnotenia ekonomických dopadov zavedenia stratégie na podnik. Úvodná časť práce vymedzuje teoretické pojmy strategického riadenia, pričom následne sa zameriava na predstavenie metód strategickej analýzy a tvorby stratégie …more
 

Keywords

Strategické riadenie strategická analýza PESTEL Porterov model piatich síl hodnototovorný reťazec VRIO SWOT Strategic management strategic analysis Porter´s five forces model value chain
 
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 4. 2015
Identifier: https://is.muni.cz/th/tgj8v/

Thesis defence

  • Date of defence: 1. 6. 2015
  • Supervisor: Ing. Jiří Richter
  • Reader: Ing. Pavla Odehnalová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Economy and Management / Business Management

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