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Lívia Botková

Master's thesis

Tailor made business models: The case of tailor made shoes

Tailor made business models: Případová studie personalizovaných bot
Abstract:
Cílem práce je načrtnout business plán pro e-commerce činné v oblasti personalizovaných bot (masová customizace), analyzovat potenciál této idey a profitabilitu business modelu. (I) První část práce je teoretická část rozdělená do tří kapitol: (1) business model a jak psát business plán, (2) masová customizace a (3) online shopping. Na konci každé částí je praktická implikace pro business plán této …more
Abstract:
The goal of this thesis is to draft business plan for mass customized online shoes shop, analysing the potential of the idea and profitability of business model. (I) First part of the thesis is theoretical background and it is divided in three chapters: (1) background on what is business model and how to write a business plan, (2) mass customization and (3) online shopping. At the end of every theoretical …more
 

Keywords

e-commerce business model customized shoes online shopping mass customization

Keywords

mass customization customized shoes e-commerce online shopping
 
Language used: English
Date on which the thesis was submitted / produced: 9. 1. 2014
Identifier: http://www.vse.cz/vskp/eid/58497

Thesis defence

  • Date of defence: 12. 9. 2014
  • Supervisor: Martin Lukeš
  • Reader: Michal Andera

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http://www.vse.cz/vskp/eid/58497

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management

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