Ing. Tamara Savelyeva

Master's thesis

Marketing and Medializing Minor Sports

Marketing and Medializing Minor Sports
Abstract:
The purpose of the following research is to identify ways of promotion of self-defense organization, with the example of particular company, International Krav Maga Feredation in Czech Republic. The goal is to show which ways of marketing and media the company is using and how it affects customer loyalty. The aspects explored also shows customers’ motivation to choose particular courses. Nowadays the …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 27. 7. 2015

Thesis defence

  • Date of defence: 28. 8. 2015
  • Supervisor: Mgr. Zdeněk Sloboda
  • Reader: Mgr. Linda Kozáková

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication