Building Loyalty in Consumer Markets – Olga Selivanova
Olga Selivanova
Master's thesis
Building Loyalty in Consumer Markets
Building Loyalty in Consumer Markets
Anotácia:
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution …viacAbstract:
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 18. 6. 2009
Identifikátor:
http://www.vse.cz/vskp/eid/22133
Obhajoba závěrečné práce
- Obhajoba proběhla 15. 6. 2010
- Vedúci: Jana Přikrylová
- Oponent: Patrik Tjokorda
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/22133
Vysoká škola ekonomická v Praze
Master programme / odbor:
Ekonomika a management / International Business - Central European Business Realities
Práce na příbuzné téma
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Influence of sales promotion on brand awareness and customer loyalty of AMUL limited
Anitta Mathew -
B2B customer loyalty - factors affecting customer loyalty in the food supply industry
Adam Valečka -
Impact of Relationship Marketing on Customer Loyalty
Vrajesh Shah -
Customer Loyalty Management Using Data Clustering
Srimathi Ravisankar -
Effect of Brand Experiences on Brand Loyalty & Customer Satisfaction
Paras Tanwar -
Management in the Digital Age: How Technology Commands Business Strategy, Influences Customer Perception and Loyalty
Samuel Edozie Akaniro -
Customer Loyalty in the mobile services market in Albania
Xheni Haka -
A study of customer loyalty of supermarkets in Hanoi
Thanh Binh Vu