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Ing. Viktoriia Neifeld

Master's thesis

IMC and company’s business plan

IMC and company’s business plan
Abstract:
The main goal of this diploma thesis is to design a business plan of a hotel, which provides wedding services and to prove the significance of IMC plan in hospitality industry and in business planning at whole. Business planning is the most effective ways to implement a successful business. Marketing planning is a significant part of business plan of any kind of accommodation services. IMC is a portion …more
Abstract:
The main goal of this diploma thesis is to design a business plan of a hotel, which provides wedding services and to prove the significance of IMC plan in hospitality industry and in business planning at whole. Business planning is the most effective ways to implement a successful business. Marketing planning is a significant part of business plan of any kind of accommodation services. IMC is a portion …more
 

Keywords

Business plan Integrated Marketing Communications IMC Marketing Communication plan Communication tools goals objectives accommodation hotel industry hotel business organization tourism costs revenue success analysis profit customers consumers promotion price distribution.
 
Language used: English
Date on which the thesis was submitted / produced: 23. 4. 2015
Identifier: https://is.vsfs.cz/th/t1kcr/

Thesis defence

  • Date of defence: 25. 6. 2015
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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