Ing. Viktoriia Neifeld

Master's thesis

IMC and company’s business plan

IMC and company’s business plan
Anotácia:
The main goal of this diploma thesis is to design a business plan of a hotel, which provides wedding services and to prove the significance of IMC plan in hospitality industry and in business planning at whole. Business planning is the most effective ways to implement a successful business. Marketing planning is a significant part of business plan of any kind of accommodation services. IMC is a portion …viac
Abstract:
The main goal of this diploma thesis is to design a business plan of a hotel, which provides wedding services and to prove the significance of IMC plan in hospitality industry and in business planning at whole. Business planning is the most effective ways to implement a successful business. Marketing planning is a significant part of business plan of any kind of accommodation services. IMC is a portion …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 23. 4. 2015

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2015
  • Vedúci: PhDr. Karel Eliáš, CSc.
  • Oponent: Ing. Jiří Šnajdar

Citační záznam

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní