Sociální pozice a prestiž profese marketér – Bc. Veronika Břečková
Bc. Veronika Břečková
Master's thesis
Sociální pozice a prestiž profese marketér
Social position and prestige of the profession Marketer
Abstract:
Tato diplomová práce se zabývá sociální pozicí a prestiží profese marketér. Teoretická část popisuje pojmy, které jsou spojeny s názvem práce. Tato část je věnována oboru marketing s důrazem na marketing v českých podmínkách. Následující část se zabývá sociologickými otázkami pozice, prestiže a kompetencemi všeobecně a také se zaměřením na profesi marketér. Závěrem teoretické části je popsán všeobecný …moreAbstract:
This thesis describes social position and prestige of the marketer´s profession. Theoretical part describes the terms that are associated with the name of work. This section is devoted to the field of marketing with an emphasis on marketing in the Czech conditions. The following section deals with the sociological issues of position, prestige and competences universally focused on career of marketers …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2015
Identifier:
https://is.vsfs.cz/th/n9831/
Thesis defence
- Date of defence: 18. 6. 2015
- Supervisor: prof. Ing. František Zich, DrSc.
- Reader: Mgr. Michal Tomčík, PhD.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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