Tina Yvonne Rönnberg, Ph.D.

Doctoral thesis

German Consumer Expectations and Behaviour in the Field of Digital Kitchen

German Consumer Expectations and Behaviour in the Field of Digital Kitchen
Anotácia:
Digitalisation affects society and business models equally. Given this technical evolution is still new, scientific research on the implications for consumer behaviour and expectations is also just at the beginning. By now there is only consumer behaviour related data in the field of Smart Brown Goods, but no scientific data in the specific field of Smart White Goods. Therefore the research questions …viac
Abstract:
Digitalisation affects society and business models equally. Given this technical evolution is still new, scientific research on the implications for consumer behaviour and expectations is also just at the beginning. By now there is only consumer behaviour related data in the field of Smart Brown Goods, but no scientific data in the specific field of Smart White Goods. Therefore the research questions …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 27. 11. 2018

Obhajoba závěrečné práce

  • Obhajoba proběhla 26. 11. 2018
  • Vedúci: doc. Ing. Kateřina Ryglová, Ph.D.
  • Oponent: Michal Vodák, Ing., Ph.D., Helena Chládková, doc. Ing., Jaroslav Světlík

Citační záznam

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Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty

Mendel University in Brno

Faculty of Business and Economics

Doctoral programme / odbor:
Economics and Management / Business Management and Economics

Práce na příbuzné téma

  • Žádné práce na příbuzné téma.