Ethical Concerns and Neuromarketing – Ing. Lucia Majerikova, BBA
Ing. Lucia Majerikova, BBA
Master's thesis
Ethical Concerns and Neuromarketing
Ethical Concerns and Neuromarketing
Anotácia:
The aim of this thesis is to research ethical concerns in the field of neuromarketing through the comparison between two countries, the Czech Republic and the Netherlands and furthermore discuss the current challenges and discuss the future of this field. The theoretical part offers deeper explanations on what is neuroscience and neuromarketing and what is ethics from the general view. Later, the topic …viacAbstract:
The aim of this thesis is to research ethical concerns in the field of neuromarketing through the comparison between two countries, the Czech Republic and the Netherlands and furthermore discuss the current challenges and discuss the future of this field. The theoretical part offers deeper explanations on what is neuroscience and neuromarketing and what is ethics from the general view. Later, the topic …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 12. 5. 2017
Identifikátor:
https://is.muni.cz/th/v8wuk/
Obhajoba závěrečné práce
- Obhajoba proběhla 23. 6. 2017
- Vedúci: doc. Ing. Alena Klapalová, Ph.D.
- Oponent: Ing. Anida Krajina
Plný text práce
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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / odbor:
Economy and Management / Business Management (Eng.)
Práce na příbuzné téma
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The Effectiveness of the Economic Diplomacy of the Netherlands. A Study at the Embassy in Slovenia
Froukje Zuidema -
Corruption in the Czech Republic. A situation analysis from the point of view of German companies in the Czech market
Anna-Lena Lochman -
Business Ethics in Corporate Governance and Related Issues
Yuanpeng Zhu -
Professional Ethics in Cyberspace
René Napravil -
Ethics, related to organizational communication.
Ladislav Centár -
Ethics related to the organizational communication
Gunel Ismayilova -
Ethics, related to organizational communication
Gleb Barkov -
Ethics of hotel chain with a focus on internal relations (employee - employer).
Anna-Marija Korpljakova