Media is the Message

Gleb Ochkur

Bakalářská práce

Abstract:

This work is focused on explanation of the concept of media and on the presentation of the overview of media types, their development and influence on the society and business, in particular. This work follows the path of media evolution from printing and radio to internet and social networks. The second important purpose of this work is to get understanding of the Marshal McLuhan’s famous expression “The medium is the message”, and to distinguish importance of context of the message from the content. The practical part of this thesis is dedicated to research of how different marketing strategies work, combine and how they affect customers.

Keywords

Media, medium, mass media, broadcast, network, social network, content, context, influence, radio, television, newspaper, internet, marketing, communications, impact, campaign, company, business.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 16. 4. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 5. 6. 2018
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: PhDr. Marie Koubová

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication