Mário Polák

Bachelor's thesis

The Analysis and Improvement of the Marketing Communications Mix of POLÁK WINERY, s.r.o.

An Analysis and Improvement of the Marketing Communications Mix of POLÁK WINERY, s.r.o
Abstract:
This bachelor's thesis analyses marketing communication mix of the company POLÁK WINERY, s.r.o. It is divided into the theoretical part where are basic marketing concepts explained as marketing, marketing mix, marketing communication mix and various marketing analyses. The second part is an analytical part where is theoretical knowledge applied to analyze marketing mix, tools, and strategies used in …more
Abstract:
Táto bakalárska práca analyzuje marketingovú komunikáciu spoločnosti POLÁK WINERY, s.r.o. Je rozdelená na teoretickú časť, kde sú vysvetlené základné pojmy ako marketing, marketingový mix, marketingová komunikácia a opísané rôzne marketingové analýzy. Druhá časť je praktická a teoretické znalosti sa v nej uplatňujú na analýzu marketingového mixu a komunikačných nástrojov a stratégií, ktoré vybraná …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 3. 5. 2018

Thesis defence

  • Supervisor: Ing. Jiří Vaněk, Ph.D.

Citation record

The right form of listing the thesis as a source quoted

Polák, Mário. The Analysis and Improvement of the Marketing Communications Mix of POLÁK WINERY, s.r.o.. Zlín, 2018. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií

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