Factors affecting ChatGPT adoption among university students

Ing. Moustafa Elsaid

Master's thesis

Abstract:

This study investigates factors influencing the adoption of ChatGPT among university students. Building on existing research, it examines how perceived usefulness, perceived ease of use (moderated by technological self-efficacy), social influence, perceived enjoyment, trust, and privacy concerns affect students' intentions to use ChatGPT. Using a quantitative approach with an online survey of 136 university students, this research employs an extended Technology Acceptance Model (TAM) framework to analyze adoption patterns. The findings aim to contribute to understanding AI adoption in education and guide ChatGPT integration in higher education.

Keywords

ChatGPT, Technology Acceptance Model, Higher Education, Student Adoption, Behavioral Intention, Artificial Intelligence, Educational Technology, Digital Learning, Technology Trust, User Acceptance

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 3. 1. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 27. 1. 2025
• Vedúci: doc. Ahad Zareravasan, PhD
• Oponent: Ph.D. Feybi Ariani Goni

Masaryk University

Faculty of Economics and Administration

Master programme / odbor:
Business Management / Business Management