Consumers' trends in online shopping – Bc. Kristina Shcherbakova
Bc. Kristina Shcherbakova
Master's thesis
Consumers' trends in online shopping
Consumers' trends in online shopping
Abstract:
Trendy se neustále mění. V posledních letech je jedním z nejpopulárnějších trendů online nakupování. Rychlý rozvoj internetu má silný dopad na způsob, jakým lidé preferují nákup zboží. Stále více a více lidí si vybralo online nakupování místo tradičních obchodů. Tato studie poskytuje koncepci on-line nakupování studentů v Praze a jeho trendů, pochopení ovlivňujících faktorů a důvodů, které ovlivňují …moreAbstract:
The trends are always changing. Last few years one of the most popular trends is online shopping. The rapid development of the internet has strongly impact on the way how people prefer to buy goods. More and more people chose online shopping instead of traditional stores. This study provides conception of the online shopping of students in Prague and its trends, the understanding of influencing factors …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/si73j/
Thesis defence
- Date of defence: 21. 6. 2019
- Supervisor: doc. Giuseppe Maiello, Ph.D.
- Reader: PhDr. Karel Eliáš, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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