Financial Business Plan of a New Company

Bc. Tomáš Fibich, BSBA

Bakalářská práce

Anotace:

The aim of this thesis is to create a basic business plan for establishing a winery with the focus on marketing, operations and the financial requirement of breaking even. The business plan should set out framework for the initial five-year period after the company enters the market. The theoretical part describes business plan in general, what is a business, and its types, why is it necessary to have a business plan, and who is a business plan intended for. Furthermore, it also describes the structure of a business plan. The practical part describes the establishing of the winery Pod Dubňanskú Horú, its marketing plan, operations plan, and financial standpoint.

Abstract:

The aim of this thesis is to create a basic business plan for establishing a winery with the focus on marketing, operations and the financial requirement of breaking even. The business plan should set out framework for the initial five-year period after the company enters the market. The theoretical part describes business plan in general, what is a business, and its types, why is it necessary to have a business plan, and who is a business plan intended for. Furthermore, it also describes the structure of a business plan. The practical part describes the establishing of the winery Pod Dubňanskú Horú, its marketing plan, operations plan, and financial standpoint.

Keywords

Business, enterprise, business plan, entrepreneur, investor, winery, winemaking, wine

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 4. 2015

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 6. 2015
• Vedoucí: MBA Jaromír Stemberg
• Oponent: Ing. Jiří Šnajdar

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance & Bachelor of Science in Business Administration