Theses 

Financial Business Plan of a New Company – Bc. Tomáš Fibich, BSBA

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Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance & Bachelor of Science in Business Administration

Bc. Tomáš Fibich, BSBA

Bakalářská práce

Financial Business Plan of a New Company

Financial Business Plan of a New Company

Anotace: The aim of this thesis is to create a basic business plan for establishing a winery with the focus on marketing, operations and the financial requirement of breaking even. The business plan should set out framework for the initial five-year period after the company enters the market. The theoretical part describes business plan in general, what is a business, and its types, why is it necessary to have a business plan, and who is a business plan intended for. Furthermore, it also describes the structure of a business plan. The practical part describes the establishing of the winery Pod Dubňanskú Horú, its marketing plan, operations plan, and financial standpoint.

Abstract: The aim of this thesis is to create a basic business plan for establishing a winery with the focus on marketing, operations and the financial requirement of breaking even. The business plan should set out framework for the initial five-year period after the company enters the market. The theoretical part describes business plan in general, what is a business, and its types, why is it necessary to have a business plan, and who is a business plan intended for. Furthermore, it also describes the structure of a business plan. The practical part describes the establishing of the winery Pod Dubňanskú Horú, its marketing plan, operations plan, and financial standpoint.

Keywords: Business, enterprise, business plan, entrepreneur, investor, winery, winemaking, wine

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 22. 6. 2015
  • Vedoucí: MBA Jaromír Stemberg
  • Oponent: Ing. Jiří Šnajdar

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Nahoru | Aktuální datum a čas: 22. 4. 2019 14:57, 17. (lichý) týden

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