Bc. Ntaniela Zafeiri, MBA

Master's thesis

New types of media and its influence on the corporate communication

New types of media and its influence on the corporate communication
Abstract:
The purpose of this Diploma Thesis is to describe and analyze the changes that new media has caused in internal and external corporate communication, the use of social media platforms and further the benefits and drawbacks they bring.The topic of the Thesis is New Media and its influence on the corporate communication.The main objective is to highlight the usefulness of new media in the corporate communication …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2017

Thesis defence

  • Date of defence: 23. 6. 2017
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Ilona Toufarová

Citation record

Full text of thesis

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration