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Bc. Alexandra Nam

Master's thesis

Innovation and its influence on strengthening the competitive advantage of the company

Innovation and its influence on strengthening the competitive advantage of the company
Abstract:
Tato disertační práce zkoumá dopad inovací na konkurenční výhodu v rychle se měnícím podnikatelském prostředí. Řízena dvěma hypotézami zkoumá, jak inovační strategie přispívají k diferenciaci, operační efektivitě a adaptaci na trhu. Studie porovnává společnosti, které dávají prioritu inovacím, s těmi, které přijímají neinspirativní přístupy, s cílem odhalit vzory a trendy. Úkoly zahrnují definování …more
Abstract:
This thesis investigates the impact of innovation on competitive advantage in a rapidly changing business landscape. Guided by two hypotheses, it explores how innovative strategies contribute to differentiation, operational efficiency, and market adaptation. The study compares companies prioritizing innovation with those adopting uninspired approaches, aiming to uncover patterns and trends. Tasks include …more
 

Keywords

Innovation Competitive advantage Company competitiveness Strategic management Technological advancements Market dynamics Product development Organizational change Creativity Research and development Disruptive innovation Industry analysis Market differentiation Business growth Risk management Corporate strategy Digital transformation Globalization Leadership in innovation Performance metrics Innovation ecosystems
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2024
Identifier: https://is.vsfs.cz/th/qyzfm/

Thesis defence

  • Date of defence: 11. 6. 2024
  • Supervisor: Ing. Miroslav Pavlák, Ph.D.
  • Reader: Ing. Roman Mentlík, Ph.D.

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