Chování spotřebitele na trhu s Fair trade produkty – Bc. Martina Skulínková
Bc. Martina Skulínková
Master's thesis
Chování spotřebitele na trhu s Fair trade produkty
Consumer behaviour in the Fair trade market
Abstract:
Diplomová práce se zabývá chováním spotřebitele na trhu s Fair trade produkty. Hlavním cílem práce bylo navrhnout vhodný způsob komunikace, který povede ke zvýšení povědomí a prodejnosti Fair trade produktů. Dílčím cílem práce bylo zjistit povědomí spotřebitelů Jihomoravského kraje o Fair trade, identifikovat faktory ovlivňující spotřebitele při nákupu Fair trade produktů, aktuální spokojenost s propagací …moreAbstract:
The diploma thesis deals with the consumer behaviour in the market of Fair trade products. The primary goal of the proposed work was to design a suitable means of communication that would increase the awareness and marketability of the Fair trade products. The secondary goal of the work was to find out the aware-ness of consumers in the South Moravian Region about Fair trade, to identify fac-tors influencing …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 5. 2020
Thesis defence
- Supervisor: Ing. Marek Záboj, Ph.D.
Citation record
Full text of thesis
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Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field:
Economics and Management / Trade Management and Economics
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