Back to search

Bc. Diana Fašangová

Bachelor's thesis

Analýza online marketingu na sociálnych sieťach obchodného domu Ikea v Českej republike počas pandémie Covid-19

Analysis of online marketing on the social networks of the Ikea department store in Czech Republic during the Covid-19 pandemic
Abstract:
The bachelor’s theses entitled Analysis of online marketing on the social networks of the Ikea department store in the Czech Republic during the Covid-19 pandemic deals with the procedures that Ikea chose in online marketing under the influence of the global pandemic. The theoretical part is based on a research of online marketing background and platforms on selected social networks on which we in …more
Abstract:
Bakalárska práca s názvom Analýza online marketingu na sociálnych sieťach obchodného domu IKEA v Českej republike počas pandémie Covid-19 sa zaoberá postupmi, ktoré si Ikea zvolila v oblasti online marketingu pod vplyvom svetovej pandémie. Teoretická časť je postavená na preskúmaní online marketingového prostredia a platformách vybraných sociálnych sietí, na ktorých v praktickej časti sledujeme komunikáciu …more
 

Keywords

sociálne siete marketingová komunikácia pandémia Covid-19 online marketing Ikea
 
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 5. 2021
Identifier: https://is.muni.cz/th/dh3zz/

Thesis defence

  • Date of defence: 14. 6. 2021
  • Supervisor: Mgr. Pavlína Míčová
  • Reader: Mgr. Marika Kupková, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Arts

Bachelor programme / field:
General Theory and History of Arts and Culture / Theory of Interactive Media

Theses on a related topic

List of theses with an identical keyword.