Tereza Hartmanová
Master's thesis
Event management
Event Management
Abstract:
Tato diplomová práce se v teoretické části zaměřuje na pojmy z oblasti event managementu, tedy samotný event management, event, typologie eventů, event marketing, event marketing v komunikačním mixu a projektový management. Praktická část je zaměřená na samotné plánování, organizování a řízení konkrétní akce, tedy taneční soutěže v irských tancích Prague feis. Práce definuje cíle této akce, cílovou …moreAbstract:
In theoretical part is this thesis based on terms from event management, thus event management itself, event, typology of events, event marketing, event marketing in communication mix and project management. Practical part is based on planning, organization and managing of specific event international irish dance contest, Prague feis. The thesis defines aims of this event, target audience, characteristics …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 3. 2015
Thesis defence
- Supervisor: Ing. Pavel Pánek
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / European Agrarian Diplomacy
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